Rolling Billboard

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Rolling Billboard

A billboard on which the advertisement changes every few seconds. A rolling billboard attracts attention to multiple advertisements at roughly the same time, which enables the company owning the billboard to derive more revenue.
References in periodicals archive ?
The paper published his letter and he and his buddies put up nearly 100 yard-signs and turned three of their trucks into rolling billboards.
Though tightlipped about actual sales generated by the campaign and bound by a confidentiality agreement with the local VW dealer that supplied the cars, Law says the effort exceeded expectations in selling off most of the builder's inventory while creating a fleet of rolling billboards in the market.
A growing number of districts are following in Nascar's tracks and peddling buses as rolling billboards.
They also have it prominently in their stores, on employees, and on the 30,000+ trucks that serve as rolling billboards across America.
However, some police officers are not willing to make the tradeoff, concerned that respect for officers will deteriorate if they turn their cars into rolling billboards.
These rolling billboards come fully equipped with product samples and sales gurneys that allow a hands-on approach to learning the benefits of utilizing modular T-Slotted extrusions.
The campaign goes on the road with rolling billboards bearing the Comforel and Comforel Supreme Logos and several other key DuPont brands, including Dacron I and II and Quallofil.
Today, more than 110 motorcoach operators/bus companies display the 'Get Motorcoachified' campaign messages on the sides of their buses - rolling billboards - traveling across the U.
Traditionally, the rolling billboards of stock-car racing featured a narrow and predictable product list: Valvoline, True Value hardware, Miller Genuine Draft, Snap-on tools, Zerex.
The trucks travel the roads of the converting markets, serving as rolling billboards to communicate the change and acquaint customers with the new Regions logo.
Remarkable for their fresh design and vibrant imagery, and using the full expanse of the 53 foot trailers as rolling billboards, the sidewalls of the trailers feature a vivid depiction of Henry Ford's assembly line on one side and a lifelike portrayal of Babe Ruth on the other.