Rolling Billboard

Rolling Billboard

A billboard on which the advertisement changes every few seconds. A rolling billboard attracts attention to multiple advertisements at roughly the same time, which enables the company owning the billboard to derive more revenue.
References in periodicals archive ?
The eye-catching truck serves as a rolling billboard for the University of Utah football program, said Andrew Waters, general manager of Utah Sports Properties, which manages sponsorships and partnerships for the university s athletics department.
The leaders of Allegheny Ludlum were looking for a rolling billboard to promote their durable and rust-resistant super metal.
Mark had so many sponsors that his go-kart looked like a rolling billboard.
Latis imports, the Ridgefield, CT-based importer of Palm Ale, has converted a VW Eurovan into a rolling billboard for the brand.
The Ice Forum has been one of our SEGs and the owner told us he'd love to finance their new zamboni with us and asked if we wanted to wrap it with advertising and essentially have a rolling billboard in the rink for 20 years.
Then you can turn the HHR Panel into a rolling billboard similar to those Metropolitan Transportation Authority buses we see all over the city.
In a unique marketing tie-up, Walt Disney used the race in 2005-06 as an eight-month rolling billboard for the global launch of the sequel to Pirates of The Caribbean.
Loading complete, the rolling billboard set out on the open highways.
The pro-life creators of the "Reproductive Choice Campaign" are proclaiming their rolling billboard project a "shocking success.
Dozens of products are offered to keep your car from becoming a rolling billboard for a bird's handiwork.
The Santa Clara Valley Transportation Authority (VTA) got into the spirit of the day by wrapping an articulated bus in the red-themed Stand Up for Transportation motif, turning it into a rolling billboard.
the smooth sides of the trailer make a great rolling billboard for product advertising.