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Roll-Up |
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Roll Up 1. In venture capital and hedge funds, the purchase and merging of two or (often) more small firms in the same sector. This is done to hedge risk; given the choice between two firms in which to invest, one more risky than the other, a fund or venture capital firm may simply buy out both of them and force a merger, hoping to split the difference in risk and return. Roll ups become more common in times of economic downturn as part of a market consolidation process. 2. To liquidate one option in order to buy similar one with a better strike price. Most often, an investor does this in order to maintain a position when he/she is bullish on the price of the underlying.
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