Rifle Approach


Also found in: Idioms.

Rifle Approach

A marketing strategy that focuses on only one target. That is, a rifle approach attempts to market a product to a small, narrowly defined demographic. See also: Shotgun Approach.
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Concept target marketing brings a rifle approach to finding qualified prospects.
We're using a shotgun approach at this point in time, not a rifle approach," said LaGrange.
Bottom line: There is no magic bullet, nor any need to shotgun all sorts of pills and powders down your throat when a sensible rifle approach can have the desired effect.