Rifle Approach


Also found in: Idioms.

Rifle Approach

A marketing strategy that focuses on only one target. That is, a rifle approach attempts to market a product to a small, narrowly defined demographic. See also: Shotgun Approach.
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BE is a refinement of traditional breeding techniques, taking a rifle approach instead of a shotgun.
Concept target marketing brings a rifle approach to finding qualified prospects.
More and more buyers are taking a rifle approach rather than a shotgun approach," he notes.
We're using a shotgun approach at this point in time, not a rifle approach," said LaGrange.