Ride-Along

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Ride-Along

In marketing, a small sample of a product that is sent in the mail along with a periodical. Ride-alongs are intended to entice recipients to want more of the product and therefore to buy it.
References in periodicals archive ?
A longtime friend and former paramedic who's accompanied Hurd on ride-alongs with the Fire Department says her buddy quick-clicks with people.
Although price and profit took a backseat to tastings and ride-alongs, it was still a prevalent theme throughout the survey responses, as was whether a wine fit into the distributors' portfolios.
2] As a result, the question of whether media ride-alongs violate the Fourth Amendment and, if so, to what extent are individual law enforcement officers liable, has remained unanswered.
But the fact that the Court's holding on this issue (that the rule wasn't clear until the Court's decision) provoked a vigorous dissent - that of Justice John Paul Stevens who essentially argued that any idiot should have known of the ban on ride-alongs - will likely chill many journalists who have long defended and promoted ride-alongs.
It merely found that, as of April 1992, the law had not clearly declared ride-alongs unconstitutional.
LAS VEGAS -- Join in the fun as sponsors offer free money, tasting stations, giveaways, ride-alongs with aliens and more
Further, agencies might incur potential liability costs from accidents during ride-alongs, equipment demonstrations, and firing range segments of the class, despite liability waivers signed by applicants.
AHA also announced its upcoming February 2006 Welcome Mailing with ride-alongs to 500,000 New Mover homeowners, which will be augmented by a new AHA Official New Movers Web Site and additional traffic from AHA's sponsorship of Home Shows throughout the Eastern Seaboard.
Zine gets a lot of mileage out of his status as both a councilman and a Los Angeles Police Department reservist, taking dignitaries on ride-alongs and checking out locations with political connections.
The training is divided into four sessions, and ride-alongs are individually scheduled with the department liaison officer.
As an Explorer, Campbell helps deputies with office tasks, works at public events, provides fingerprint services, does physical training and goes on ride-alongs.