Loyalty Program

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Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
Commercial Bank International (CBI) announced today the launch of its new rewards program offered to CBI credit card holders.
Bahrain Air announced new loyalty rewards program, called as the Loyalty Rewards Program for all its frequent fliers.
PC Data Centers of PA, based in Wilkes-Barre, PA, is now offering business reward program management, giving businesses of all sizes and industries the chance to implement a rewards program effectively and affordably.
Specifically, in the latter half of 2004, the IRS implemented Policy Statement 4-27 to increase the maximum reward generally available under its rewards program from $2 million to $10 million.
For example, Borders sends its Rewards program customers regular e-newsletters with a 30 percent off coupon that's only valid in stores.
Through the ESPN Total Access(TM) Rewards Program, earn insider access to a wide range of sports experiences, from local games to the most sought after sporting events around, including pro championships and all-star games for football, baseball, basketball, golf, tennis, racing, poker and horse-racing.
SAN ANTONIO -- Residents of San Antonio, Texas can now earn rewards while improving their health through HealthMiles Plus, a health rewards program offered by Virgin Life Care and individual insurance, underwritten by Humana Inc.
Today, fewer than one in ten debit card users are using cards connected to a rewards program.
to launch the new PayPal(R) Plus Credit Card, a MasterCard credit card featuring an exciting new rewards program exclusive for PayPal users.
Until now, smaller online merchants could neither afford the expense nor could they dedicate resources to operate a customer rewards program.
The Department of State was authorized to establish a rewards program in the Omnibus and Diplomatic Security Act of 1986, (23) funded from the moneys available under section 36(a) of the State Department Basic Authorities Act of 1956.