Revenue Per User


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Revenue Per User

A measure of revenue of a company or a product divided by the total number of customers or the customers using that product. Companies use RPU to determine the average amount they make from each customer, especially on certain products. It is especially important in the telecommunications industry, which uses the measure to identify the demand (and therefore the profitability) of its various products.
References in periodicals archive ?
Pay TV and Fixed Broadband Avenue Revenue per User Analysis - Market Overview and Definitions - Pay TV and FBB ARPUs by Region - Discussion-Global - Discussion-Global and APAC - Discussion-North America - Discussion-CALA
Carlos Melendo, TME Handset & SIMCards Senior Manager comments: "Telefonica has an aggressive growth strategy across the globe, underpinned by our ability to drive the adoption of new applications and data-rich services, increasing average revenue per user.
3G subscribers are providing a much-needed shot in the arm for mobile operators, because they deliver an average revenue per user (ARPU) that is 5% to 20% percent greater than the average.
It contains forecasts for pay-TV subscribers, average revenue per user, and subscription revenue by region.