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Retail Investors

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Retail investors
Small individual investors who commit capital for their personal account rather than on behalf of another company.

Retail Investors
Investors who invest small amounts of money for themselves, rather than on behalf of anyone else. Retail investors are the polar opposite of institutional investors, which are large firms who invest on behalf of clients. Some investment vehicles require minimum investments so as to discourage retail investors from investing in them. Retail investors are thought to be risk-averse and poorly informed compared to other investors; though there is disagreement as to how true that is. See also: Odd-lot theory.


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