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retail investor

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retail investor
An individual investor who buys and sells securities for his or her own account. Some brokerage firms specialize in serving retail investors while other brokerage firms strive to attract business from institutions that engage in large trades.

Retail investor. Retail investor refers to an individual who buys and sells securities for his or her own account through a traditional or online brokerage firm.

While some retail investors hold portfolios worth millions of dollars and others own just a few securities, they are different from institutional investors, such as pension funds, money managers, or financial services companies, who have discretionary control over at least $100 million in securities.

retail investor
An individual investor who buys securities through a stockbroker on online service. Contrast with institutional investor.


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