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retail investor

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Retail Investor
Individual investors who buy and sell securities for their personal account, and not for another company or organization.

Notes:
Retail investors buy in much smaller quantities than larger institutional investors.

Also known as an individual investor or small investor.

retail investor
An individual investor who buys and sells securities for his or her own account. Some brokerage firms specialize in serving retail investors while other brokerage firms strive to attract business from institutions that engage in large trades.
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