customer relationship management

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Related to Relationship management: emotional intelligence

customer relationship management (CRM)

a strategic concept which focuses on business competencies, processes and technologies required to effectively service the needs and requirements of a firm's customers. As such CRM embraces key MARKETING activities and related INFORMATION MANAGEMENT in order to keep existing customers and attract new ones. The issue of customer retention has taken on a new imperative in the digital age, with the INTERNET and E-COMMERCE providing customers with greater opportunities to compare prices, switch suppliers etc. CRM recognises that businesses need to use these new technologies more proactively to their own advantage, either by developing IT capabilities in-house or relying on outside IT specialists, to provide call centres, sales force automation, marketing and data analysis and website management.
References in periodicals archive ?
There are customer relationship management tools that can be used to understand the behavior characteristics of an insurer's most profitable members.
SS&C FundRunner HF is the most comprehensive investor relationship management system for hedge funds and includes:
Within this industry, banking and asset-management sectors lead in overall adoption of operational and analytical customer relationship management solutions, while the insurance sector lags.
In addition to more than 100 hours of customer-driven educational sessions, the ASUG Customer Relationship Management Forum provides SAP customers a unique opportunity to collaborate with other industry leaders, share strategies on how to maximize their investment in SAP technologies, and learn how developing a 360 view of their customers will help them increase revenue and maintain their competitive advantage.
The interplay between Knowledge Management (KM), Customer Knowledge Management (CKM), Customer Relationship Management (CKM) and Business Intelligence (BI)?
For more information, or a complete demonstration of Pivotal's industry-leading CRM applications, please visit Pivotal during the Gartner Customer Relationship Management Summit 2005 or on the Web at: http://www.
The citizen relationship management system was created by the Mayor's Action Center (MAC), a central point of contact for citizens of Indianapolis to request city services.
We listened to our SRM customers intently and their input guided us in developing SAS Supplier Relationship Management 3.
Martin explained, "This research draws on the experience of more than 80 leading organizations worldwide to determine the impact of vendor relationship management on HR outsourcing returns and to identify the highest-impact strategies to enhance vendor relationship management.
CRM is rapidly expanding to Patient Relationship Management (PRM)(TM) to specifically reach existing patients, and predictive segmentation is a more efficient and effective way to conduct campaigns.
The addition of XCS to G2X's Agility:Insurance solution will enable G2X to provide the insurance industry with the first pre-integrated, ACORD standards based Relationship Management solution.

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