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Reilly's law of retail gravitation |
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Reilly's law of retail gravitation Proposed by William J.Reilly in 1931,it says that people in a larger city will travel farther to shop than people in a smaller city.Reilly created a formula for calculating the precise point of geographical equilibrium between two nearby trade areas—the point at which one-half of the population shops in either trade area. Its weakness is that it assumes no natural or human-made boundaries. Modern retail theory recognizes that populations will usually not cross boundaries—such as major highways,bridges,or even some streets—in order to shop on the other side,even if more convenient than perceived “local”choices. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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