Printer Friendly
Dictionary, Encyclopedia and Thesaurus - The Free Dictionary
3,899,248,762 visitors served.
forum Join the Word of the Day Mailing List For webmasters
?
Dictionary/
thesaurus
Medical
dictionary
Legal
dictionary
Financial
dictionary
Acronyms
 
Idioms
Encyclopedia
Wikipedia
encyclopedia
?

Reciprocal Marketing Agreement
(redirected from Reciprocal Marketing Agreements)

    0.01 sec.
Reciprocal marketing agreement
A strategic alliance in which two companies agree to comarket each other's products. Production rights may or may not be transferred.

Reciprocal Marketing Agreement
An agreement in which two companies agree to market each other's products. For example, a peanut butter manufacturer might agree to market a certain jelly product when attempting to sell to consumers and retailers. In exchange, the jelly manufacturer does the same for the peanut butter. This is a relatively common marketing tactic for companies offering complementary, but not competing, products.


Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content.
?Page tools
Printer friendly
Cite / link
Feedback
Add definition
Mentioned in?  References in periodicals archive?   Financial browser?   Full browser?
No references found
 
The companies also have entered into preliminary reciprocal marketing agreements whereby American General will market Provident's individual disability products, and Provident will market American General's individual annuity products.
SPS) has entered into reciprocal Marketing Agreements with Advanced Biometric Security, LLC.
The companies have expanded their relationship to include several reciprocal marketing agreements as well, allowing IMO to market the scheduling system and ScheduleQuest to market IMO's Adaptive Data Manager development infrastructure.
 
 
 
Financial Dictionary
?

Terms of Use | Privacy policy | Feedback | Advertise with Us | Copyright © 2012 Farlex, Inc.
Disclaimer
All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional.