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Research and Development
(redirected from Reasearch and Development)

    Also found in: Dictionary/thesaurus, Encyclopedia, Wikipedia 0.01 sec.
Research and development (R&D)
Development of new products and services by a company in order to obtain a competitive advantage.
Research and Development
1. The process of discovering what goods and services best suit the company's needs and developing those products in order to sell them. For example, a vacuum cleaner company may conduct research into improvements to the vacuum cleaner most likely to be profitable, and then develop new vacuum cleaners in response to the research. It is important to note that not all research and development leads directly to a new product; that is, the developers may find it impossible to develop Product A, but the research generated from the project may lead to the development of Product B.

2. A department in a company that deals with research and development.
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COUNTRIES from all over the globe are bringing their leading technologies and reasearch and development specialists to Abu Dhabi to participate in the World Future Energy Summit from January 19 to 21, 2009.
World Future Energy Summit readies for tech geeks by Oil & Gas News
I am impressed by the successful development and demonstration of the Automated Highway System concept and technology and encouraged by the enthusiastic reception by the transportation community and general public at San Diego," said Bob Ferlis, program manager for vehicle-highway automation reasearch and development and Bishop's replacement at the Federal Highway Administration.
Actual hands-off steering- and other wonders of the modern world by Bryant, Bob / Public Roads
These include shared manufacturing of components used in systems and, in a new phenomenon, cooperative reasearch and development activities.
Shift to the Economic Center of World Telecommunications Calls for ... by Olmer, L. / Communications News
 
 
 
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