Rate Card

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Rate Card

A short document containing maximum advertising rates for magazines and other publications. Most advertisers actually pay less than the prices listed on the rate cards as publications prefer to sell as much space as possible.
References in classic literature ?
The law says that the rate card shall be on the door of a hotel, but it does not say that it shall be in Lithuanian.
After Dowling Research said Freddie Mac (FMCC) has introduced an alternative for securing mortgage insurance as a pilot program with Arch Capital (ACGL) that has pricing "solidly below" published mortgage insurer lender-paid singles rate cards, Wells Fargo analyst Sean Dargan noted that Essent Group (ESNT), MGIC Investment (MTG) and Radian Group (RDN) are down 8%-11% in reaction to fears that Arch will gain meaningful share in the Freddie business.
She clarified that the report was based on published rate cards and not on the actual amounts her supporters paid the networks to run her campaign ads.
Payments is a very lucrative and commoditized business, and as long as vendors are not publishing their rate cards, banks can pay more than they should for services," Cornerstone Advisors Managing Director Bob Roth said.
He said that based on the rate cards, advertising run by the eight Lebanese TV stations is valued at $1.
Based on official rate cards the outdoor media is estimated to account for $3 (Dh13.
Dubai: Based on official rate cards, the outdoor media is estimated to account for $3 (Dh13.
So I can appreciate that left only with just the rate cards to base these research figures on, reports from the likes of Ipsos and PARC when it comes to adspend, the final results may just be alluding to the 'ideal' scenario of the current advertising landscape.
The Media Certification and Monitoring Committee (MCMC) at the district level and state level will monitor all political advertisements in relation to candidates, either overt or covert, and will intimate the returning officer for issue of notices to candidates for inclusion of notional expenditure based on standard rate cards in their election expenses account, even if, they actually do not pay any amount to the channel/newspaper, that is otherwise the case with "paid news".
The solution helps cable networks improve visibility, control and profitability by providing capabilities across deal planning and maintenance, rate cards, inventory management, approvals and workflow, stewardship and reporting.
The dimensions (width x height) of each and every ad featured in various publications are physically measured by a scale and then the cost per ad is applied as per the rate cards issued by these publications.
Dow Jones plans to ease into it, changing rate cards quarterly, then monthly to see if advertisers will blanche.