Jingle

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Jingle

In marketing, a short song with lyrics intended to become "stuck in one's head." The jingle emphasizes the quality, price, and/or desirability of a product. Jingles evolved gradually, but originated with the invention of the radio in the 20th century.
References in periodicals archive ?
Her career as a singer was launched, but was focused mostly on roles in her parent's studio, recording dozens of radio jingles.
Produce Radio Jingle, according to the scenario approved by designate
He's o guys I've ev Taylor an up when th Capital Rad London's 02 Taylor and Hazza's romance hotted up when the pair performed at the Capital Radio Jingle Bell Ball at London's 02 Arena on Saturday.
For example, Mo's restaurants is challenging their customers to create a new radio jingle.
His composing career amounts to one radio jingle for Golden Chunks dog food, his wife is quite clearly having an affair with someone she works with, and Elly, for all her vitality and charm, is only interested in him for sex.
TM Century President and CEO, David Graupner, commented, "Tom Merriman, the 'TM' of TM Century, invented the radio jingle for Gordon McClendon's KLIF in Dallas back in 1952.
Best Radio Jingle and Tag Line: Swank Farm Produce of Hollister, CA
So a 20-second piece by Tom may end up being used in an advert here in the UK, a radio jingle in Japan and as the theme tune to a TV quiz in Australia.
Take the "91 Freeway North on Euclid," as the radio jingle has said for years.
At Hartshill, on October 18, the Year 11 pupils will be asked to come up with an advertising campaign for a teenage magazine, which would involve writing a two minute radio jingle.
Shereen grew up in Inverness and still returns to Scotland to visit her Scots boyfriend Max Howarth, 33, who runs a radio jingle company and lives in Edinburgh.
Eat'n Park's new radio jingle, "It's All Here," can be heard at http://www.