Quota Sample


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Quota Sample

In focus groups, the predetermination to include only a certain number of persons from stated demographic groups. The quota sample system allows focus groups to be representative while keeping them manageable. For example, a quota sample may limit itself to three persons under 25, three between 25 and 50, and three over 50.
References in periodicals archive ?
The sample was a stratified random quota sample from Decision Analyst's American Consumer Opinion Panel[R].
During the 1970s and 1980s, the quota sample method established in 1964 continued, basically unchanged.
Samples achieved using the internet may be unrepresentative, he admits, but counters that this is also true of fast turnaround quota sample face-to-face polls, or low response/high refusal telephone polls.
Mori interviewed a nationally representative quota sample of 866 adults aged 15-plus (excluding health professionals) from 188 sampling points across Britain.