Quota Sample


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Related to Quota Sample: stratified sample, cluster sample, Snowball sample

Quota Sample

In focus groups, the predetermination to include only a certain number of persons from stated demographic groups. The quota sample system allows focus groups to be representative while keeping them manageable. For example, a quota sample may limit itself to three persons under 25, three between 25 and 50, and three over 50.
References in periodicals archive ?
Bias adjustment was a total error correction model that was used to account for several deficiencies in the quota sample including a nonrandom sample and response errors.
A stratified quota sample (N=180) was classified into 18 categories based on age, gender, and socio-economic status level (SES).
Most significantly, the CES survey has been based on a quota sample since its inception, which predated the introduction of probability sampling as the internationally recognized standard for sample surveys.
The study, in which research company MORI interviewed a nationally representative quota sample of 600 Internet users, also showed that women are more likely to find irrelevant results frustrating than men, with 37% of women stating that they find this very frustrating compared to just 29% of men.