Quarter Showing

Quarter Showing

When advertising on a train, taxi cab or other mode of transportation, the placement of an ad in 25% of all cars. This gives the ad a great deal of exposure. See also: Full showing.
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References in periodicals archive ?
I liked our mid-second and third quarter showing because at the start, they seemed to be too excited.
Galang said the Philippines worked on its third quarter showing where it led, 7-3, on Canete's foray from the left flank.