Quality Ladder(redirected from Quality Ladders)
The practice in which a company gradually improves the quality of its products over time. For example, a company may make cheap, threadbare socks that are unlikely to last more than a few weeks. As it sells more socks, however, it may improve the quality such that it eventually makes warm, wool socks that keep feet warm no matter what the weather. It may be able to charge a higher price for the new socks. Quality ladders are associated with companies in developing nations.