Quality Ladder

Quality Ladder

The practice in which a company gradually improves the quality of its products over time. For example, a company may make cheap, threadbare socks that are unlikely to last more than a few weeks. As it sells more socks, however, it may improve the quality such that it eventually makes warm, wool socks that keep feet warm no matter what the weather. It may be able to charge a higher price for the new socks. Quality ladders are associated with companies in developing nations.
References in periodicals archive ?
All three brands started life as cheapies and each is clawing its way towards the upper echelons of the quality ladder and close to invading the lucrative premium sector itself.
That category is well up the quality ladder in both Austria and Germany because the individual berries are specially selected for their ripeness.
RELEVANT PRODUCT THE WEEK LOW VOLTAGE A quality ladder will cost around If you're sick mains for changing lights, pounds 200 and they're very easy to fit.
The countries include Pakistan, where the recent floods have created macroeconomic and financial uncertainty, and Vietnam, which is at the lower end of the quality ladder in terms of manufacturing exports.
Many recalls have been in food, but the latest big one from Toyota Camry, a brand that many consumers thought was on the top of the quality ladder, signaling that top brands are not necessarily a guarantee of ongoing quality.
In the "quality ladder model," competition within an industry to invent and innovate, thus moving up the quality ladder, leads to increased profitability and expansion.
Consumerism is far from dead, it just moved down a notch or two on the quality ladder.
There is agreement that tempting consumers up the quality ladder will be harder this year, though they may have little option but to accept higher prices for wines they are already familiar with.
Inside there is amarked move up the quality ladder, but then the same is true of all the others, so there is no real advantage there.
Inside there is a marked move up the quality ladder but then the same is true of all the others so there is no real advantage there.
Inside, there is a marked move up the quality ladder, but then the same is true of all the others so there is no real advantage there.
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