Qualitative analysis


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Qualitative analysis

An analysis of the qualities of a company that cannot be measured concretely, such as management quality or employee morale.

Qualitative Research

Economic and/or market research into areas not directly related to mathematical data. Qualitative research is based on the assumption that economic actors, being human beings, are susceptible to acting on factors that may not directly correlate with facts. Qualitative research may look into management practices or brand recognition when recommending investment decisions to clients or brokers. See also: Assurance, Panic selling, Quantitative research.

Qualitative analysis.

When a securities analyst evaluates intangible factors, such as the integrity and experience of a company's management, the positioning of its products and services, or the appeal of its marketing campaign, that seem likely to influence future performance, the approach is described as qualitative analysis.

While this type of evaluation is more subjective than quantitative analysis -- which looks at statistical data -- advocates of this approach believe that success or failure in the corporate world is often driven as much by qualitative factors as by financial data.

References in periodicals archive ?
Finally, for each child interviewed in this study, our qualitative analysis generated a substantial list of transferable skills.
The qualitative analysis mirrored the quantitative result of the lack of reflection of content on the syllabus, and instructors agreed that it should be reflected.
THE SAP CONSULTING SERVICES REPORT EMEA 2008 provides market sizing, growth rates/forecasts, rankings, player analysis and qualitative analysis of the SAP-related consulting services market in Western and Eastern Europe, Middle East & Africa.
THE SAP CONSULTING SERVICES REPORT APAC 2008 provides market sizing, growth rates/forecasts, rankings, player analysis and qualitative analysis of the SAP-related consulting services market in the Asia Pacific region.
com/products/market_research/Mobile_Handset_ Royalties) provides in-depth analysis of these and other royalty issues relating to all major cellular technologies, and offers exhaustive qualitative analysis on average royalty rates.

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