Qualitative analysis


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Qualitative analysis

An analysis of the qualities of a company that cannot be measured concretely, such as management quality or employee morale.

Qualitative Research

Economic and/or market research into areas not directly related to mathematical data. Qualitative research is based on the assumption that economic actors, being human beings, are susceptible to acting on factors that may not directly correlate with facts. Qualitative research may look into management practices or brand recognition when recommending investment decisions to clients or brokers. See also: Assurance, Panic selling, Quantitative research.

Qualitative analysis.

When a securities analyst evaluates intangible factors, such as the integrity and experience of a company's management, the positioning of its products and services, or the appeal of its marketing campaign, that seem likely to influence future performance, the approach is described as qualitative analysis.

While this type of evaluation is more subjective than quantitative analysis -- which looks at statistical data -- advocates of this approach believe that success or failure in the corporate world is often driven as much by qualitative factors as by financial data.

References in periodicals archive ?
On the basis of our qualitative analysis, the following sample descriptions and excerpts (participant quotes) were categorized by four central themes that focused on the influence of discrimination: (a) contextual barriers to learning, (b) psychological barriers to learning, (c) contextual resources for learning, and (d) psychological resources to expand learning and negotiate barriers.
ABI is a top technology research provider because we substantiate a high level of confidence in our forecasts and qualitative analysis by employing skilled analysts with both broad and focused industry experience.
Study instruments were developed based on multicultural competencies (see Figure 1) identified from a qualitative analysis of the multicultural health education literature (AAHE, 1994b; Acosta-Deprez, 1994; Bensley, 1994; Fortune, 1994; Orlandi, 1992; Pahnos & Butt, 1994; Taylor, 1F998).
There are two main types of charts used for qualitative analysis.
The SAP Consulting Services Reports include global, regional and local country quantitative sizing and suppliers rankings, and qualitative analysis of trends on the local markets by major topics, industries and technologies.
The insights gained in site visits to best practice organizations include a qualitative analysis of the organizational enablers, implementation strategies, and evaluation methods of the diverse group of innovative companies.

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