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Qualitative research

   Also found in: Medical, Acronyms, Wikipedia, Hutchinson 0.12 sec.
Qualitative research
Traditional analysis of firm-specific prospects for future earnings. It may be based on data collected by the analysts, there is no formal quantitative framework used to generate projections.

Qualitative research
Economic and/or market research into areas not directly related to mathematical data. Qualitative research is based on the assumption that economic actors, being human beings, are susceptible to acting on factors that may not directly correlate with facts. Qualitative research may look into management practices or brand recognition when recommending investment decisions to clients or brokers. See also: Assurance, Panic selling, Quantitative research.


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