Q-Rating

Q-Rating

A measure of the popularity of a celebrity. Opinion polls determine q-ratings; they are used to help guide decisions about casting for television shows. See also: Advertising.
References in periodicals archive ?
But while his Q-rating doesn't compare to Longoria's, Lapuente said chefs like Garcia with both a sizable public profile and culinary bona fides give Rioja that added stamp of approval.
An "Idol" alum whose career has been idling for the past few years, Sparks should see a healthy Q-rating bump from her first starring role here; she's cute as a button and can belt with the best of 'em, even if her range of expression is mostly limited to the extremes of either ecstatic well-being or lip-quivering sadness.
And Carter's Q-rating will only continue to climb as he serves as the public face of the Nets and partner of Forest City Ratner Cos.