Q-Rating

Q-Rating

A measure of the popularity of a celebrity. Opinion polls determine q-ratings; they are used to help guide decisions about casting for television shows. See also: Advertising.
References in periodicals archive ?
And Carter's Q-rating will only continue to climb as he serves as the public face of the Nets and partner of Forest City Ratner Cos.
And then can they contrast it to how Manning's Q-rating is doing at the same time?
SAN DIEGO -- As television actors are given a Q-rating for their popularity, corporate boards of directors are now rated for their effectiveness using the Corporate Governance Quotient (CGQ) that large institutional investors use to weigh investment decisions.
As part of her role as a Nokia partner, Hewitt, whose Q-rating (a) of 37 establishes her as the most popular actress on television today among young adults ages 18-34, will also be featured in a Nokia national print, outdoor and magazine promotional campaign as well as in regional print, radio and point-of-purchase carrier programs.
500 record will actually improve their Q-rating than if they had won a whopping 82 games?
In one of Nokia's key target age groups, young adults (18-34 year olds), Jennifer Love Hewitt's Q-rating of 37 establishes her as the most popular actress on television today.
All that poll showed is what we've all suspected since last year: Kobe's Q-rating is a mess, seemingly irreparable, definitely in need of top-notch damage control.
They win the NFL's complicated tie-breaking procedure because their quarterback, Tom Brady, has the highest Q-rating among the contenders.
When the two former defensive coordinators were hired, their Q-rating among Carolina and New England fans was somewhere around Z - as in Zzzzzz.
Aside from the fact this particular company had to overlook every Q-rating ever deciphered and picked Dierdorf as its pitchman for an outfit no one's ever heard of before this spot, there is one very frightening element to all this.
You get the idea that NBC discovered Lewis' Q-rating among female viewers is higher than Fabio's.