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Pure Play

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Pure play
A company involved in only one line of business.

Pure Play
A company that works exclusively in a single industry. A pure play company can carry higher risks than diversified companies, but some, especially start-ups, can only afford to be pure plays for the first few years of operation. On the other hand, if a pure play's products are successful in its industry over a long period of time, it may be a stable investment.

pure play
An investment that is concentrated in a particular industry or operation. An investor who believes that snowmobiles are the wave of the future will search for a pure play in snowmobiles. In other words, the investor seeks out a company that does nothing other than manufacture and sell snowmobiles. Likewise, Maytag Corporation is more of a pure play in household appliances than is General Electric, even though General Electric has a larger share of the appliance market than Maytag. Reason: General Electric generates much of its revenues from its other operations.


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London promoters Pure Play are putting on their first ever Scottish event next month when Brixton Burn arrives at Glasgow's Arches on August 28.
WHILE PUNDITS HAVE LONG AGREED that a combination of brick and click is stronger than either of those components alone, a survey from Nielsen/Netratings and Harris Interactive suggests that Internet pure plays are doing a better job of delighting their customers than brick-and-mortar e-tailers.
USWeb/CKS Inc, the Santa Clara, California-based internet consultancy and services company claims it is the first pure play internet company to top $100m quarterly revenues after a second three months to June 30 when the net loss was $22.
 
 
 
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