Purchase Frequency

Purchase Frequency

The number of times a person or company buys a good or service or buys goods and services from a single seller. For example, milk has a high purchase frequency because it is consumed quickly. The purchase frequency of cars is lower than that of milk but higher than houses. Because items with high purchase frequency present more opportunities for customers to buy from different sellers, these sellers advertise themselves and their products on a nearly constant basis. This is not as necessary for products with lower purchase frequency because brand loyalty tends to be higher.
References in periodicals archive ?
2 Increase UK retail sales By upping shelf space, increasing household penetration and boosting the purchase frequency of Welsh red meat.
Open Competition: purchase frequency converter Vesper EI-9011-500N 400kW.
Buyer base, purchase frequency and value sales are all increasing as a result.
Buoyed by continued purchase and purchase frequency among higher-income consumers and growing food gifting strength among middle-income consumers, the food gifting market is on track for a 4.
Model 1 includes only drug characteristic variables: Purchase Frequency.
In the last year, both frozen chips and frozen potato products have benefited from increased household penetration and purchase frequency.
4) ROI Marketers[TM] were 70% more effective than Traditional Marketers when it came to building business-generating one-to-one relationships with their target audience, leading to increased conversion, purchase frequency and/or purchase value.
Through this partnership, Visa aims to help enhance online transactions, drive volumes and increase online purchase frequency across the region.
Alliance Data will offer financing and marketing solutions for the Ideal Image private label credit card program with the goal of extending brand affinity and increased purchase frequency among cardholders in this high-growth industry.
Of the retailers, Lidl has recorded the strongest growth in chilled, driven predominantly by i increased purchase frequency (although at 3.
It's a way of driving higher purchase frequency," Reen Bedi, marketing manager at Shoe Mart, said.