Purchase Frequency

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Purchase Frequency

The number of times a person or company buys a good or service or buys goods and services from a single seller. For example, milk has a high purchase frequency because it is consumed quickly. The purchase frequency of cars is lower than that of milk but higher than houses. Because items with high purchase frequency present more opportunities for customers to buy from different sellers, these sellers advertise themselves and their products on a nearly constant basis. This is not as necessary for products with lower purchase frequency because brand loyalty tends to be higher.
References in periodicals archive ?
6) Drugs with estimated annual purchase frequencies of less than one are allocated a purchase frequency of one because at least one prescription must be filled if it is to be used.