Prospect Theory

Also found in: Wikipedia

0.01 sec.

Prospect Theory

A theory stating that investors are more likely to make an investment if it is advertised in terms of growth rather than loss. That is, an advertiser is more likely to be successful if he argues that an investment will probably return 10% than if he argues that it might lose 100%. Prospect theory is a fairly obvious concept, but it important to remember when making recommendations. See also: Behavioral Economics.

Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content.

?Page tools

Printer friendly
Cite / link

Feedback
Add definition

Mentioned in	?		References in periodicals archive	?		Financial browser	?		Full browser	?
No references found			According to prospect theory, pioneered by psychologists Amos Tversky and Daniel Kahneman, the idea of losing money is a much more powerful motivator than a gain. US housing market is cursed by brain freeze by Gulf News (United Arab Emirates) Leading experts on legal theory have contributed to this "toolkit" for testing the law as it applies to both Expected Utility and its alternative, the Prospect Theory. Experimental law and economics by Reference & Research Book News For some recent challenges to the interpretation of experiments in terms of prospect theory, see Charles R. Law and economics: realism or democracy? by Smith, Henry E. / Harvard Journal of Law & Public Policy			Property, Plant and Equipment Propina suborno Proporcion de acciones ordinarias Proportional Representation proportional tax Proportionate Redemption Proposta em aberto Propriedade Propriedade arrendada Propriedade comercial Proprieta letteraria Proprietary Proprietary Debit Card Proprietary Fund Proprietary Information proprietary lease Proprietary Trading Proprietor proprietorship Proratable Factor prorate Proration Prorroga prospect Prospect List Prospect Theory prospective appraisal Prospective Earnings Growth Prospecto Prospecto preliminar prospectus Prospero Protect Protected Fund Protected Risk protected strategy Protection Money Protection Racket Protection sociale Protectionism Protective Covenant protective put Protective put buying strategy Protective Stop Protest Protesto Prototype Plan Proved Reserves Provisao de impostos Provision Provision for Income Taxes			prospect for Prospect Heights Neighborhood Development Council Prospect Heights Public Library Prospect Heights Public Library District Prospect High School Prospect Hill Virus Prospect Island Prospect Keeper prospect list Prospect Lists Prospect Management System Prospect Marching Knights Prospect of Upward Mobility Prospect Park Prospect Park and East River Road Prospect Park East River Road Improvement Association Prospect Park Living Center Prospect Park Track Club prospect pit Prospect Research Online Prospect Road Veterinary Hospital prospect shaft Prospect State Scenic Viewpoint Prospect Theory prospect tower prospect tower Prospect Treatment System Prospect United Soccer Club PROSPECTA prospected prospected prospected prospected Prospecti Prospecti Prospecti Prospecti prospecting prospecting prospecting prospecting Prospecting and Drilling Exploration Prospecting License prospecting seismology Prospecting, Geological Prospection Prospection prospective prospective prospective prospective Prospective Adoptive Parent Prospective and Anticipated Consequences prospective appraisal

Financial Dictionary

Free Tools:	For surfers: Free toolbar & extensions \| Word of the Day \| Help For webmasters: Free content \| Linking \| Lookup box \| Double-click lookup

Disclaimer
All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional.