Block Programming

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Block Programming

In radio and television broadcasting, the practice of airing similar shows for a two to four hour span of time. Block programming is intended to appeal to the same demographic so the audience remains relatively constant for the block programming period. This gives advertisers a long space of time in which to target their products to their most likely customers. It is also called a broadcast block.
References in periodicals archive ?
May 16 /PRNewswire/ -- The new cable programming service, Jones Computer Network (JCN), will begin airing as a 14-hour weekly programing block on Mind Extension University (ME/U): The Education Network at 8 p.