mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
A state-of-the-art and cutting-edge provider of 3D CAD and product configurators for the industrial B2B industry, Catalog Data Solutions (CDS) has entered into a strategic partnership with ROC Commerce, an enterprise-grade e-commerce solutions provider.
Simple and functional, these are the reasons manufacturers have so much success with our product configurators, adds Rob Zesch, President and COO of CADENAS PARTsolutions.
com reaffirms its position as a leading source of information regarding guided selling and product configurators for companies searching for solutions which improve profitability of selling customizable or complex products and services.
The LiquidPixels technical expertise covers a broad range of skills to provide the best services available in the areas of interactive zoom and pan, one-to-one targeted E-Mails, mix-and-match product presentation, automatic color change, product configurators, 360 Spin, and interactive catalogs.
Product Configurators in Electronic Commerce--Extension of the Configurator Concept--Towards Customer Recommendation, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization (MCP), Technische Universitaet Muenchen Munich, Germany
Scene7 On-Demand is a comprehensive rich media platform driving five key rich media solutions, including Product Configurators and Dynamic Imaging which Al's Formal Wear is leveraging in its Build YOUR Tux application.
The redesigned site features concise descriptions and compelling visuals of Cie Studios' innovative work in mobile and social media applications, product configurators, online training programs and dealer portals.
Unlike conventional product configurators, Cincom Acquire Sales and Product Configurator 2.
Survey respondents cited the most effective rich Internet features all involved improving the presentation of products online with zoom (78%), visual product configurators (76%), color swatching and coloring (75%), online monogramming (73%) and alternative views (73%) topping the list.
Product configurators in conjunctions with CAD/CAM systems and flexible automation (e-factories of the future) have the potentials to achieve the goals of data management systems with regards to rapid product development.
It is encouraging to see so many manufacturers benefiting from their use of product configurators," said Cameleon CEO Jacques Soumeillan.

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