mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
com)-- Artifi[TM], a SaaS-based product configurator for eCommerce websites, has launched version 2.
Electronic parts catalog provider, CADENAS PARTsolutions, and OEP Couplings, a diverse manufacturer of precision CNC machined couplings and subcomponents, have launched an online product configurator at OEPcouplings.
Under the terms of the contract, OneNeck will host and manage Plastimayd's Microsoft Dynamics AX environment as well as their TDCI BuyDesign Product Configurator.
The Product Configurator helps users specify the correct model codes for each unique application, and makes ordering the right meter with the appropriate options as easy as choosing from a few drop-down menus.
Liberty's product configurator rollout coincides with a legacy migration project, dubbed "ECLPS+" (Enhanced Commercial Lines Policy System), at the company involving the consolidation of four different platforms, including one obtained when the company acquired Safeco.
Catalog Data Solutions helps industrial suppliers and distributors grow sales and strengthen customer loyalty through interactive online catalogs, ecommerce, 3D CAD model delivery and product configurator solutions.
A multi-lingual product configurator is free with the design GX; it enables complete specification of the valve system, simplifying valve sizing and automating actuator selection.
Available in a web version with a product configurator and a stand-alone version featuring data output for bill of materials and request for quotes (RFQs), RAISE guides users through pull-down menus prompting them through the selection process.
It also includes a product configurator that will automatically create BOMs, AutoCAD links, and modules for plant and equipment maintenance, CRM, and warehouse management.
Its software package includes an XML messaging architecture not unlike those of NetFish and WebMethods, with a management layer, partner knowledge base, dynamic marketing system, product configurator and enterprise adapters built on top.
Trackmobile Opts for SYSPRO Over Sage, QAD, Infor and Glovia; SYSPRO Integration, Product Configurator, Ease of Use Reasons for Selection
Use CPI's Product Configurator to save time by ordering the GlobalFrame cabinet with PDUs pre-installed.

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