Private Branding

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Private Branding

The practice in which a manufacturer sells large quantities of its inventory to a retailer, who then puts its own brand name on the inventory for resale. Private branding guarantees the manufacturer a certain level of sales. It also increases the retailer's profit margins because it generally may purchase from the manufacturer at a lower price.
References in periodicals archive ?
Says will continue to increase investments in consumer experience, supply chain, technology, private brands.
We are fanatical about quality--it's the first ingredient in everything we do," said Jack Pestello, senior vice president of private brands at Walmart U.
Although an employee of Daymon, Walsh has worked exclusively with Tops for the past eight years and is responsible for all facets of private brands.
According to a new study from retail branding specialist Daymon Worldwide, private brands can bring in consumers and result in higher retailer loyalty and satisfaction.
3 February 2016 - US-based consumer packaged food and beverage manufacturer TreeHouse Foods (NYSE: THS) has closed its acquisition of US-based packaged food company ConAgra Foods' private brands operations, the company said.
TreeHouse Foods has signed a definitive agreement to acquire ConAgra Foods' private brands operations.
In this evolving retail world, private brands will be critical to drive traffic, enhance the shopping experience and build retailers' brand equity.
Many Hispanic shoppers are buying more private brand products, a trend expected to continue in the future based on research by the Food Marketing Institute (FMI) Private Brands Group presented in the report Se Habla Isn't Enough: Private Brands Among Hispanics 2009, which was released here today.
Shoppers have moved away from their traditional brands to value brands, including both retailers' private brands as well as economy brands from national brand manufacturers.
Retailer private brands is an issue that will dominate the landscape.