Private Branding

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Private Branding

The practice in which a manufacturer sells large quantities of its inventory to a retailer, who then puts its own brand name on the inventory for resale. Private branding guarantees the manufacturer a certain level of sales. It also increases the retailer's profit margins because it generally may purchase from the manufacturer at a lower price.
References in periodicals archive ?
Food Lion's complete family of private brands, which are eligible for the promotion, include:
Many Hispanic shoppers are buying more private brand products, a trend expected to continue in the future based on research by the Food Marketing Institute (FMI) Private Brands Group presented in the report Se Habla Isn't Enough: Private Brands Among Hispanics 2009, which was released here today.
Shoppers have moved away from their traditional brands to value brands, including both retailers' private brands as well as economy brands from national brand manufacturers.
Retailer private brands is an issue that will dominate the landscape.
SUPERVALU is committed to offering a portfolio of private brands that deliver a strong connection with customers.
This finding contradicts conventional wisdom, which suggests that consumers with extra money in their pockets will abandon private brands for national brands, and is a measure of how far private brands have come in closing the perceived quality gap between private brands and national brands, according to Daymon Worldwide.
A big part of FMI2012: The Food Retail Show, taking place in Dallas, is the 2012 Private Brands Summit.
The department store giant aims to improve its supply-chain process with a focus on speed to market for its private brands.
Company announces enhancements to its private brands program; plans to grow Save-A-Lot by 160 new stores this fiscal year
Plans put in place to improve margins and offset stranded costs created by the sale of Private Brands