Private Branding

Private Branding

The practice in which a manufacturer sells large quantities of its inventory to a retailer, who then puts its own brand name on the inventory for resale. Private branding guarantees the manufacturer a certain level of sales. It also increases the retailer's profit margins because it generally may purchase from the manufacturer at a lower price.
References in periodicals archive ?
As Cooper explains, Noddle is committed to communicating to others the "science and art of private branding.
Indeed, Allan has used his understanding of retailing and private branding as one of the foundations for his public speaking talents," she says.
Our repositioning and private branding program gives us the opportunity to differentiate ourselves and make us masters of our own destiny," Black said.
The BSP program is unique in that they offered us private branding and the opportunity to cross market to all the members in their network and to be an official redemption center for those members.
The private branding and application evangelism help drive usage and loyalty from customers, which equates to an increase in the all important monthly recurring revenue streams of our partners," said co-founder and CEO, Max Roesler.
Apart from the usual per-user or per-month billing methods, other value-based charging mechanisms can be introduced including; billing for content, private branding, access time, number of transactions, or bandwidth used.
0 running on Sun platforms under UNIX, which includes innovative functionality allowing eresMas to provide private branding across all service offerings.
Through private branding, BP Amoco's eCN Supplier Private Label has a consistent "look-and-feel" with its own corporate web site.
90 or lower), ISDN services (64k and 128k), commercial and personal ADSL service, e-mail accounts, server hosting and Internet support, back end services, private branding of ISP services, back end for cable modem services and Internet access and services for a digital cable network.
In its retail package, Passport-to-Wealth will be marketed under its own brand as well as under private branding, both as a retail product and as a comprehensive employees benefits product.