Price Sensitive

Price Sensitive

The state in which a security's or product's price changes dramatically in the face of increased or decreased demand. Price sensitivity generally refers to securities with comparatively few shares outstanding; a large order to buy or sell is likely to affect the price more strongly than a similar order for a company with more shares outstanding. In other products, price sensitivity largely comes from whether a given product is considered a necessity or a luxury. A "luxury" product is likely to be more sensitive.
References in periodicals archive ?
Ford has poured billions of dollars into developing sophisticated engines, transmissions and suspensions that are costly to manufacture, only to find that it is introducing them when consumers are especially price sensitive.
Product Pricing extremely important in price sensitive demand regions
moved into the national arena by expanding their distribution and competing with Empresas Polar based on price in this price sensitive sector.
The remainder of OKS' business is commodity price sensitive, including the value of NGLs held in storage and natural gas gathering and processing services under percentage of proceeds and higher-risk keep-whole arrangements.
For the price sensitive higher volume communications equipment market the QFN family offers greater price reductions with volume than is possible with metal or ceramic packages.
They also are an excellent choice for VSAT networks that require low cost receive-only user terminals for price sensitive projects.
Online consumers display relatively lower levels of loyalty and are more price sensitive.
The year of 2006 will remain for the advance users market, resulting from the factors such as price sensitive buyers, lack of content and slow product cognition and so on.
Most TEC applications are limited to high quality, high price customized designs, which are typically less price sensitive.
Offering competitive prices would be a key strategy to survive in this highly price sensitive market.