public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
References in periodicals archive ?
Main features: this contract is for consulting services, drafting and operational support in press relations activities.
Kallam is now responsible for leading the short- and long-term strategic direction for the press relations department, and managing the daily interaction with the hunting and shooting media.
He said: "We decided to call the agency Newsline because the name better reflects our expertise in press relations.
Our forte has always been press relations - using both our journalistic experience and creative press photography to gain local, national and international press coverage,' said Mr Robinson.
He also includes a brief history of presidential press relations going back to George Washington and his complaint about "malignancy" in the press.
Contract notice: Audience energy - press relations and communications mission.
Remington Arms has added Jason Spradling to its PR team as a press relations specialist.