Plug

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Plug

A variable that handles financial slack in the financial plan.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
References in periodicals archive ?
21 shows a dog plugger giving another dog plugger a haircut.
A Capital Radio insider said: "The pluggers said it made no difference what happened in the next few weeks, the three-album deal was already in the bag.
I was a record plugger for EMI when one of the top radio shows was Savile's Travels.
It's a whole mesh of production responsibilities, coupled with vast amounts of liaising with pluggers and advertisers, and not forgetting the weekly playlist meeting, of which I am a committee member.
Most wood stains, concrete stains and concrete block pluggers currently on the market contain levels of volatile organic compounds that are increasingly considered unacceptable in several regions of the United States.