Click-Through Rate

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Click-Through Rate

The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.
References in periodicals archive ?
As pay-per-click costs money it is important for businesses to consider carefully whether they should use it to drive traffic to their sites.
With MIVA InLine, keywords within site content are hyperlinked and when users mouse over these keywords a floating Pay-Per-Click Ad appears.
Two MIVA Pay-Per-Click Ads will be displayed in each email newsletter through MIVA's proprietary MIVA Mail technology.
The agreement reunites MIVA and Sport1 who had a previous Pay-Per-Click agreement in place a year ago.
According to Scott Darrohn, chief operating officer of fishbat, "With the right approach, pay-per-click ads offer a greater return on investment compared to other marketing options.
Her track record of creating innovations that improve the performance of online advertising campaigns will prove invaluable as we continue to deliver solutions that help advertisers make the most of their investment in pay-per-click advertising.
Publishers serving pay-per-click advertising on their Web sites
IDAHO FALLS, Idaho, March 26, 2014 /PRNewswire-iReach/ -- Netmark, the award winning and highly recognized internet marketing agency, is pleased to announce that they are growing their business and company in new directions adding new emphasis to their Pay-Per-Click Management and content marketing services.
launch of The MIVA Precision Network, a vertical Pay-Per-Click network designed to enhance targeting and in turn drive higher value leads for MIVA advertisers.
The new tools are designed to assist both search engine optimization efforts, and to hone in on profitable pay-per-click advertising.
New Product Enables Website Owners to Generate Pay-Per-Click Revenue
HireClix Outlines Advantages of Pay-Per-Click Marketing for Recruiting Sector