Click-Through Rate

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Click-Through Rate

The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.
References in periodicals archive ?
Pay-per-click can work well to help a new business to rapidly establish its Web presence.
By making its site more user-friendly and embracing pay-per-click functionality for its advertisers, Verizon is taking bold steps to transform itself from a traditional online directory into a true local search utility," said Greg Sterling, a research analyst with The Kelsey Group.