Pantry Audit

Pantry Audit

A survey of consumer goods that homes have at a given time. A pantry audit may be conducted over the telephone or using a questionnaire and is intended to inform producers and retailers of what they should make or stock.
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By uniquely integrating purchase panel data with pantry audits and usage occasion tracking, the IRI Inventory and Consumption Panel gives manufacturers a closed loop view of the consumer purchasing cycle and answers to these questions.