YAWN

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YAWN

Young and Wealthy but Normal. Self-made wealthy young persons (usually under 35) who live fairly simply. That is, YAWNs tend not to buy fancy cars and houses, but rather work hard and spend time with their families. YAWNs contrast with yuppies, who embrace their wealth rather more ostentatiously. It can be difficult to market products to YAWNs, though some are noted for their philanthropy.