PEST Analysis

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PEST Analysis

In risk assessment, a hermeneutic used for investigating the impact of a venture or investment. The term is an acronym for political, economic, social, and technological, which are the types of issues that must be addressed before one decides whether or not to make an investment.
References in periodicals archive ?
PESTLE analysis of the overall market and SWOT analysis of the key market players have been conducted in the report for an effective comprehension of the overall market scenario.
The PESTLE analysis section analyzes the current challenges, future prospects and risks across political, economic, social, technological, legal and environmental areas of the country.