During his time with Fleetguard, one of the tools Pugh used to better understand and manage the risk associated with sourcing and globalization around the world was a PEST analysis.
Pugh: The full PEST analysis is best done in your initial analysis phase.
The Journal: How would a company do a PEST analysis without the resources of in-country experts to do research?
So now we have this PEST analysis and we've narrowed it down.
The Journal: Are there any pitfalls with the PEST analysis that you have encountered?