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Cost per Thousand In online advertising, the measurement of cost paid by an advertiser per 1,000 impressions of its advertisement. One impression is one view of the advertisement by a website viewer. Many websites, especially those with high traffic, charge advertisers on a per 1,000 impression basis. It differs from a cost per click scheme, in that the viewer does not have to click on the ad in order for the advertiser to be charged. CPM Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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