opinion leaders

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opinion leaders

individuals whose knowledge, skill or personality gives them an ability to influence other members of their REFERENCE GROUPS. In marketing goods and services, businesses try to identify opinion leaders and get them to try, use and endorse their product. See INFLUENCERS.
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A score of one represented a low level of opinion leadership represented by phrases such as "told no one", "never", "your friends tell you about water issues", "give very little information", "not at all likely to be asked", and "not used as a source of advice.
In my opinion leadership is also embodied within social processes, and in response I researched a leadership development framework inspired by Eastern philosophies, which incorporated both mental and physical communication skills.
Opinion leadership has been linked to news media agenda setting, and social media users are capable of generating considerable social influence within the sphere of their social networks.
People who are involved and support a societal response are likely to engage in opinion leadership and political activism if they believe activism is effective and their self-efficacy is high.
The theoretical basis for considering a subset of reviewers is that opinion leadership is not a dichotomy: consumers are not clearly divided into two groups of opinion leader and followers.
Dii's work in opinion leadership, studies of fundamental issues and development of specific country strategies during this time has actively helped to push the expansion of renewables in the MENA region.
The brand's opinion leadership in design and architecture has developed it to become the worlds largest aluminium composite panel brand with presence in more than 80 countries and global production capacity of 20 million sqm per annum.
Tradicionalmente, se han propuesto cuatro mEtodos para identificar la opinion leadership (Rogers y Cartano, 1962; King y Summers, 1970; Rogers y Shoemaker, 1971; Darden y Reynolds, 1972; Rogers, 2003: 309): el mEtodo sociomEtrico, el mEtodo de los informadores o fuentes clave, el mEtodo de la auto-designacion y el mEtodo de la observacion, aunque mas recientemente han surgido nuevos procedimientos de identificacion (Valente y Davis, 1999; Valente y Pumpuang, 2007; Weimann et al.
They no longer wait for opinion leadership from the trade associations, regulatory bodies and industry leaders.
Opinion leadership is defined as "the degree to which an individual is able to influence other individual's attitudes or overt behavior informally in a desired way with relative frequency" (Rogers, 1995).
A third area of research has to do with opinion leadership, the degree to which an individual is able to informally influence other individuals' attitudes or overt behavior in a desired way with relative frequency.
She studied information diffusion, opinion leadership, and the use of leisure time with regard to the pursuit of information among low-income heads of household women in Berkeley, California (Chatman, 1983, 1985a, 1985b, 1986, 1987a).

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