Offensive Warfare

Offensive Warfare

A marketing strategy in which a company or product with the second or lower market share directly attempts to eclipse the market share of the largest company or product. For example, a company may lower its prices or expand into a previously untapped market. Offensive warfare differs from defensive warfare, in which the largest company or product tries to protect itself from smaller competitors.
References in periodicals archive ?
In "Condemning Offensive Warfare I," where he tellingly lays out the rationale for the ethical supremacy of universal love, he characterizes war as simple theft and brutality writ large.
After presenting this argument not just in "Heaven's Intention III," but in the three essays devoted directly to antimilitarism, "Condemning Offensive Warfare I, II, III"--essays that are familiar to modern antiwar liberals and national-interest realists alike--Mozi goes on to claim that war, like other exercises in state excess, impose significant opportunity costs on society:
In short, war is unrighteous because "if you consider the resources wasted in military activity, this harms the foundations of life of the people, and the depletion of the resources of the world in the ordinary people is incalculable" ("Condemning Offensive Warfare III," 19.
live-fire drills, aerial bombing and maritime defensive and offensive warfare
Far more than in the other warfighting domains, offensive warfare is dominant in the cyberspace domain.
The development of fortified castles and walled towns created a form of offensive warfare known as the siege.
Going back to the evolution of the notion of jihad as offensive warfare is important to begin the process of deconstructing 21st century al-Qaida pseudo-intellectual interpretations.
The Meccan clerics of the 8th century CE like Ata ibn Abi Ribaah, Amru ibn Dinar, and Ibn Jareeh took different views on jihad as offensive warfare.
Obviously, someone working for the United States government has a stockpile of super-weapons grade anthrax that can be used again domestically for the purposes of political terrorism or abroad to wage offensive warfare," Boyle said.
Travers then argued that the military failure at Gallipoli was largely due to a continuity on Gallipoli of the unimaginative Western Front approaches to offensive warfare and the nature of the British army command structure, rather than individual command mistakes.
Offensive warfare is most appropriate for the number two or three supplier or when trying to take away a customer.
In the process, the Old Army general with a folksy manner rewrote the book on offensive warfare, surprising Saddam's troops and sometimes even himself.