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Nouveau Riche

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Nouveau Riche
A person or class of person who acquired wealth themselves, or at least in recent family history. The term can have a slightly negative connotation because, stereotypically, nouveau riche do not abide by social norms usually associated with the upper class. However, in the late 20th century, the term became respectable because it became indicative of personal success.
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Many residents, making up Dubai's nouveau riche middle class, enjoy driving -- or being driven -- in luxury vehicles and the metro may come to be seen as the blue-collar workers' mode of transport.
Metro, another milestone for Dubai by Saudi Economic Survey
Byline: ANI New Delhi/Gurgaon, May 5 (ANI): The decline in foreign investment in India has taken a huge toll on sectors like real estate, manufacturing, infrastructure and even art, which was bolstered by demand from globalization's nouveau riche here and abroad.
FII decline has hit key Indian sectors: NYT by Asian News International
This optimism is compounded by the fact that a minute percentage of the population consists of the nouveau riche and 'wannabes' (who emulate the nouveau riche) and they are avid consumers of luxury brands.
Book review: The Indian Consumer: One Billion Myths, One Billion ... by The Retail Digest
 
 
 
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