market niche

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market niche

see MARKET SEGMENT.

Market Niche

A particular combination of loan, borrower, property, and transaction characteristics that lenders use in setting prices and underwriting requirements.

See Nichification.

References in periodicals archive ?
Niche Market, who was pulled in the 2010 Aintree marathon but finished an excellent fifth to Ballabriggs in last year's National, was a general 20-1 shot with most bookmakers.
Nicholls explained that Niche Market, who was pulled up in the 2010 National, has suffered a recurrence of an old problem he first suffered after last year's Aintree spectacular.
Rather than his usual large Aintree contingent, Nicholls depends upon only Neptune Collonges and Niche Market this time around, and last year's fifth-placed finisher was a thoroughly honourable runner-up in the williamhill.
Niche Market is a former winner of the Irish Grand National.
Niche Market was reeled in with Ruby Walsh nabbing the spoils as Tricky Trickster (8-1) nailed him by a short head.
Disappointing Irish National winner Niche Market was reeled in on the run-in with Nicholls and Walsh still nabbing the spoils as Tricky Trickster (8-1) nailed him by a short head.
Ridden confidently by 19-year-old Harry Skelton, son of international show jumper Nick Skelton, Niche Market held on grimly as long-time leader Church Island (50-1) threw down one final challenge.
Ridden confidently by 19-year-old Harry Skelton, son of international show jumper Nick Skelton, Niche Market (33-1) held on grimly as long-time leader Church Island (50-1) threw down one final challenge.
The challenge we're now facing is focusing on our niche market in an ever-increasing urbanizing state.
While Asian producers control the mass markets and big European and American brand names control the luxury market, there is a niche market for alternative styles and custom-made models, Pimentel says.
For instance, the Coulee Region Organic Producer Pool (CROPP) started out as a small cooperative with seven members marketing to the organic niche market (see Rural Cooperatives January/February 2000 and May/June 2005 issues).
citing the insurer's niche market position and strong capitalization.