marketing

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Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in periodicals archive ?
The Next Big Thing is an annual ranking published by The Wall Street Journal.
The initiative will provide the opportunity to pitch to a panel of leading industry players with the winner being crowned The Next Big Thing a prestigious accolade won last year by mobile native advertising network Avocarrot.
Now an IT consultant, he decided to approach the original producer of The Next Big Thing, Eric Harwood, to see if they could do another series.
We are honored to be named for the third time in the Wall Street Journal's Next Big Thing list," said Ofer Shapiro, Vidyo's co-founder and CEO.
As the quirky New Wave movement took off, Nomi seemed like a shoo-in as the Next Big Thing.
Award-winning The Next Big Thing continues to ride the showbiz wave, playing host to a bevy of A-List actors, celebrities and models who have claimed Thursday nights at the Hanover Grand as their own.
The Next Big Thing highlights companies that we believe are worth watching and have a chance to make waves in their industry.
Wireless companies and record labels see salsa music as the next big thing in popular ring tones.
The Wall Street Journal's Next Big Thing list is available online at http://online.
hunk Benjamin McKenzie hopped a plane from Vegas to celebrate his Next Big Thing honoree status at the Details magazine party at the Chateau Marmont, Hollywood's hippest hotel.
4th annual The Next Big Thing offers entrepreneurs chance of a lifetime
Vince Gill has a message for all you up-and-coming country singers: ``When you finally hit the top/man, you know what that means/everybody's waitin' for the next big thing.