marketing

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Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in periodicals archive ?
The Next Big Thing will perform on the Access All Eirias stage on Friday July 27 in front of a 10,000 strong crowd.
The Next Big Thing is open to any new property idea with its roots in publishing, art & design, or television.
The Next Big Thing is obsessed with fashion, TV and celebrities, and just knows that she's destined for massive fame herself.
Missy Gibson, left, stars as Melissa, with Brandon Ruckdashel as her son Chip, in the '80s musical "The Next Big Thing.
The next big thing was the "teitaku wedding," a casual wedding in a gracious private home rented for the occasion.
Storage management is going to be the next big thing in storage.
The Next Big Thing is a great destination for retailers trying to keep abreast of trends that will give them a taste of the big profit products they will be buying and selling tomorrow.
Whatever the verdict you can guarantee that the Next Big Thing in fashion will be something you wore first time around in your late teens (and it didn't suit you then either when gravity played no part in your bodily appearance).
When it comes to her success in recognizing the next big thing, Luchnick feels that she is just doing her job--making the neighborhoods she works in popular.
In a vote of confidence that nanotechnology might be the next big thing, Congress has passed the 21st Century Nanotechnology Research and Development Act.
But at least take a look at what could be The Next Big Thing at www.
While at the recent FETC conference in Orlando, I kept looking for the next big thing.