Newsstand Return

Newsstand Return

Copies of a magazine or other periodical remaining at the end of a publication cycle. The newsstand return is the unsold portion of the newsstand draw. The newsstand return is given back to the publisher. Because publishers cannot earn income from unsold periodicals, they try to keep the newsstand return as low as possible. It is abbreviated as N/S return.
References in periodicals archive ?
Through the Newsstand Return program, we will be increasing exposure to our retail locations and website," stated Jeff Skipper, Vice President of Marketing, Books-A-Million.
The Newsstand Return Program is a cost-effective model to redistribute magazine copies, dramatically increasing printing efficiencies and cutting costs.
The genesis of the project was four years ago, when David Spiekerman of Small Changes decided that newsstand returns could be put to better use.