Newsstand Draw

Newsstand Draw

Copies of a magazine or other periodical distributed to a retailer (traditionally a newsstand) a few days in advance of the official publication date. The newsstand draw is sold to the general public at the appropriate time. It is abbreviated as N/S draw.
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Initial distribution will include 450,000 SI female subscribers, women strategically selected from a Time Warner database, and a newsstand draw of 150,000.