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Natural Capitalism

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Natural Capitalism
Any economic system that incentivizes profit based on proper care of the environment. In other words, natural capitalism assigns an economic value to stewardship of the planet. Income from natural capital includes yield from trees and plants. Natural capitalism assumes that goods and services have a value apart from their potential sale price on the market. Natural capitalism remains largely theoretical.


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Their book, Natural Capitalism (1999), is subtitled Creating the Next Industrial Revolution.
When they do touch on the subject, they do so in apolitical and value-neutral terms of efficiency, and refer to the work of eco-capitalist think tanks like the Rocky Mountain Institute and books such as Natural Capitalism.
The poetry, heart and complexity in Hawken's writing here hark back to the style of The Ecology of Commerce, written before Natural Capitalism which he co-authored with Amory and Hunter Lovins.
 
 
 
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