Natural Capitalism


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Natural Capitalism

Any economic system that incentivizes profit based on proper care of the environment. In other words, natural capitalism assigns an economic value to stewardship of the planet. Income from natural capital includes yield from trees and plants. Natural capitalism assumes that goods and services have a value apart from their potential sale price on the market. Natural capitalism remains largely theoretical.
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Prior to joining The Weidt Group, he served in several leading-edge business development positions, including working with Natural Capitalism, to provide sustainability consulting into cities, states and F-1000s, and with CFDesign, offering their software platform into the architectural, engineering and data center arenas.
Authors are Zokaei (lean thinker, management consultant, author), Lovins (president, Natural Capitalism Solutions), Wood (CEO, Adnams), and Hines (Lean Enterprise Centre, Cardiff Business School, UK).
Unfortunately, the acclaimed new book, a follow-up to the authors' bestselling Natural Capitalism, doesn't completely live up to its billing.
Table 1 Natural Capitalism Conventional Capitalism Sustainable Unsustainable Values Human and Natural Capital Neglects Human and Natural Capital Resource Productivity Human Productivity Cost Not Price Price Not Cost Restores Capital Growth in output and dollars Long Term View Short Term View
Lovins, founder and president of Colorado-based Natural Capitalism Inc.
Ecological Intelligence doesn't cover any new ground beyond classics like Crade to Cradle by William McDonough and Michael Braungart, Green to Gold by Dan Esty or Natural Capitalism by Paul Hawken, Amory Lovins and L.
Paul Sheldon, senior consultant for Longmont-based Natural Capitalism Solutions, laughs when asked to define "green job.
Natural Capitalism (Little, Brown, 1999) is subtitled Creating the Next Industrial Revolution.
In the acclaimed 1999 book Natural Capitalism by Paul Hawken, Amory Lovins and Hunter Lovins, the authors detail a case study that attests to the value of 'whole system' design.
The Gamblers (based on a play by Nikolai Gogol) is a wonderfully subversive miniature about natural capitalism triumphing over imposed communism.